{"id":9407,"date":"2022-06-20T13:01:14","date_gmt":"2022-06-20T12:01:14","guid":{"rendered":"https:\/\/www.krajskakniznicazilina.sk\/?p=9407"},"modified":"2022-06-21T08:06:55","modified_gmt":"2022-06-21T07:06:55","slug":"krajska-kniznica-v-ziline-je-europska","status":"publish","type":"post","link":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/2022\/06\/20\/krajska-kniznica-v-ziline-je-europska\/","title":{"rendered":"Krajsk\u00e1 kni\u017enica v \u017diline je eur\u00f3pska"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.krajskakniznicazilina.sk\/clanky\/2022\/06\/doors%20image.jpg\"><img decoding=\"async\" class=\"alignright size-full\" src=\"https:\/\/www.krajskakniznicazilina.sk\/clanky\/2022\/06\/doors%20image.jpg\" width=\"30%\" height=\"30%\" \/><\/a>Kni\u017enica roka je cena ministerky kult\u00fary SR, ktorou oce\u0148uje kni\u017enice, ktor\u00e9 v danom roku urobili najv\u00e4\u010d\u0161\u00ed pokrok alebo s\u00fa moment\u00e1lne na vrchole trendov v knihovn\u00edctve. Za rok 2020 t\u00fato cenu z\u00edskala Krajsk\u00e1 kni\u017enica v \u017diline. Aby sa \u010falej rozv\u00edjala, zapojila sa do eur\u00f3pskeho programu DOORS \u2013 Digit\u00e1lny inkub\u00e1tor pre m\u00faze\u00e1. Inkuba\u010dn\u00fd program pozost\u00e1va z dvoch \u010dast\u00ed, v ktor\u00fdch m\u00f4\u017ee Krajsk\u00e1 kni\u017enica v \u017diline rozv\u00edja\u0165 svoj pilotn\u00fd projekt a n\u00e1sledne ho realizova\u0165. Cel\u00fd projekt je zastre\u0161en\u00fd konzorciom Ars Electronica, Museum Booster a Ecsite.<!--more--><\/p>\n<p style=\"text-align: justify;\">Hoci do projektu s\u00fa zapojen\u00e9 najm\u00e4 m\u00faze\u00e1, projekt Krajskej kni\u017enice v \u017diline bol jedn\u00fdm zo 40 vybran\u00fdch n\u00e1vrhov r\u00f4znych kult\u00farnych in\u0161tit\u00faci\u00ed z celkovo 20 kraj\u00edn, ktor\u00e9 sa dostali do prvej f\u00e1zy projektu. Pilotn\u00fd n\u00e1vrh Krajskej kni\u017enice v \u017diline predstavuje podporu \u201eobsahov\u00e9ho marketingu\u201c zameran\u00e9ho najm\u00e4 na tvorbu vide\u00ed a podcastov z kni\u017enice.<em> \u201eVide\u00e1 i in\u00fd obsah, ktor\u00fd produkujeme, tvor\u00edme popri na\u0161ej knihovn\u00edckej pr\u00e1ci. Chceme tak \u010do najviac pribl\u00ed\u017ei\u0165 na\u0161e knihy a na\u0161u pr\u00e1cu. My\u0161lienka podcastu sa zrodila minul\u00fa jese\u0148, ke\u010f sme postrehli popularitu tohto druhu obsahu medzi kolegami.\u201c<\/em> hovor\u00ed Martina Zub\u010dekov\u00e1, jedna z pracovn\u00ed\u010dok zodpovedn\u00e1 za marketing Krajskej kni\u017enice v \u017diline, organiz\u00e1cie v zria\u010fovate\u013eskej p\u00f4sobnosti \u017dilinsk\u00e9ho samospr\u00e1vneho kraja.<\/p>\n<p style=\"text-align: justify;\">Tri knihovn\u00ed\u010dky sa z\u00fa\u010dast\u0148uj\u00fa na online workshopoch realizovan\u00fdch od konca apr\u00edla do konca j\u00fana. Zozn\u00e1mili sa s pilotn\u00fdmi projektami ostatn\u00fdch \u017eiadate\u013eov, predstavuj\u00fa vlastn\u00e9 n\u00e1pady a postrehy a reprezentuj\u00fa Krajsk\u00fa kni\u017enicu v \u017diline na eur\u00f3pskom f\u00f3re. <em>\u201eNa pr\u00edkladoch z praxe a n\u00e1sledn\u00fdch diskusi\u00e1ch sa u\u010d\u00edme nov\u00fdm a inovat\u00edvnym pr\u00edstupom v digit\u00e1lnej, ale aj person\u00e1lnej rovine. Osvojujeme si nov\u00e9 poznatky o s\u00fa\u010dasn\u00fdch digit\u00e1lnych mo\u017enostiach pre kult\u00farny sektor, ale aj zru\u010dnosti v oblasti vedenia \u013eud\u00ed, strat\u00e9gi\u00e1ch rie\u0161enia probl\u00e9mov, komunik\u00e1cie, efekt\u00edvnej\u0161ieho riadenia projektovej \u010dinnosti a pl\u00e1novania do bud\u00facnosti s oh\u013eadom na digitaliz\u00e1ciu kult\u00farnych in\u0161tit\u00faci\u00ed.\u201c<\/em> vyjadrila sa Michaela Vaclavikov\u00e1, \u010fal\u0161ia z knihovn\u00ed\u010dok, ktor\u00e1 sa na workshopoch z\u00fa\u010dast\u0148uje.<\/p>\n<p style=\"text-align: justify;\"><em>\u201eZ\u00e1rove\u0148 sa otv\u00e1ra pr\u00edle\u017eitos\u0165 pre partnersk\u00fa spolupr\u00e1cu s in\u00fdmi in\u0161tit\u00faciami v Eur\u00f3pe a ve\u013ek\u00fd pr\u00ednos vid\u00edme aj v zdie\u013ean\u00ed sk\u00fasenost\u00ed ostatn\u00fdch \u00fa\u010dastn\u00edkov programu, z ch\u00fdb ktor\u00fdch, ale hlavne z dobr\u00fdch n\u00e1padov sa m\u00f4\u017eeme do bud\u00facna pou\u010di\u0165 a in\u0161pirova\u0165,\u201c<\/em> prid\u00e1va Katar\u00edna \u0160u\u0161oliakov\u00e1, riadite\u013eka kni\u017enice.<em> \u201eV\u010faka pl\u00e1novanej spolupr\u00e1ci s marketingovou spolo\u010dnos\u0165ou dok\u00e1\u017eeme adresnej\u0161ie oslovi\u0165 cie\u013eov\u00fa skupinu tvoren\u00e9ho obsahu, \u010di u\u017e prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed alebo reklamy, \u010d\u00edm sa kni\u017enica zvidite\u013en\u00ed a ako d\u00fafame, pon\u00fakne svoje slu\u017eby \u0161ir\u0161iemu spektru n\u00e1v\u0161tevn\u00edkov v na\u0161om meste,\u201c<\/em> dod\u00e1va. Projekt je teda pr\u00ednosn\u00fd nielen pre kni\u017enicu ako in\u0161tit\u00faciu, ale v kone\u010dnom d\u00f4sledku aj pre jej \u010ditate\u013eov a n\u00e1v\u0161tevn\u00edkov. V\u010faka mnoh\u00fdm n\u00e1padom, in\u0161pir\u00e1ci\u00e1m od ostatn\u00fdch \u00fa\u010dastn\u00edkov projektu a novo nadobudnut\u00fdm vedomostiam bude kni\u017enica m\u00f4c\u0165 zlep\u0161i\u0165 komunik\u00e1ciu a svoju vlastn\u00fa prezent\u00e1ciu v digit\u00e1lnej rovine.<\/p>\n<p style=\"text-align: justify;\"><strong>Anna Berthotyov\u00e1<\/strong>, Krajsk\u00e1 kni\u017enica v \u017diline<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kni\u017enica roka je cena ministerky kult\u00fary SR, ktorou oce\u0148uje kni\u017enice, ktor\u00e9 v danom roku urobili najv\u00e4\u010d\u0161\u00ed pokrok alebo s\u00fa moment\u00e1lne na vrchole trendov v knihovn\u00edctve. Za rok 2020 t\u00fato cenu z\u00edskala Krajsk\u00e1 kni\u017enica v \u017diline. Aby sa \u010falej rozv\u00edjala, zapojila sa do eur\u00f3pskeho programu DOORS \u2013 Digit\u00e1lny inkub\u00e1tor pre m\u00faze\u00e1. Inkuba\u010dn\u00fd program pozost\u00e1va z dvoch &#8230; <a title=\"Krajsk\u00e1 kni\u017enica v \u017diline je eur\u00f3pska\" class=\"read-more\" href=\"https:\/\/www.krajskakniznicazilina.sk\/index.php\/2022\/06\/20\/krajska-kniznica-v-ziline-je-europska\/\" aria-label=\"Pre\u010d\u00edtajte si viac o Krajsk\u00e1 kni\u017enica v \u017diline je eur\u00f3pska\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[68,19],"tags":[],"class_list":["post-9407","post","type-post","status-publish","format-image","hentry","category-projekt","category-tlacova-sprava","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/posts\/9407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/comments?post=9407"}],"version-history":[{"count":4,"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/posts\/9407\/revisions"}],"predecessor-version":[{"id":9411,"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/posts\/9407\/revisions\/9411"}],"wp:attachment":[{"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/media?parent=9407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/categories?post=9407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.krajskakniznicazilina.sk\/index.php\/wp-json\/wp\/v2\/tags?post=9407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}